Category Archives: Website Usability

Splitting Your Site Into Multiple Domains is a No-No

I recently did some work for Suzuki on their SuzukiCycles.com domain with another agency. One of the things that I noticed was that Suzuki splits its traffic across 4 domains: Suzuki.com SuzukiCycles.com SuzukiAuto.com SuzukiMarine.com As a result, the domain with … Continue reading

Posted in Usability, Website Usability | Leave a comment

Usability Tip #3: Avoid Banners and Big, Bright, Bold

One of the most basic usability principals on the web is that users quickly learn to avoid banner ads. I like to think of banner ads as page spam. The typical rate at which people open spam email message is … Continue reading

Posted in Basic Usability Principles, Usability, Usability Tips, Website Usability | Leave a comment

Usability Tip #2: When in Doubt, Don’t Assume the User Knows

I recently encountered one of the most entertaining articles/videos I have seen in a long time. And it can be applied to a couple typical usability questions that come up on every client project: 1) can we assume the user … Continue reading

Posted in Basic Usability Principles, Usability, Usability Tips, Website Usability | Leave a comment

Usability Tip #1: Don’t Break Conventions Unless You Have a Very Good Reason

CBSSports.com has a great feature. It is called Rapid Reports and provides users with numerous brief news snippets about every team in the NFL every day. However, one element of their design breaks a convention that leads me (and many … Continue reading

Posted in Basic Usability Principles, Usability, Usability Tips, Website Usability | Leave a comment