Category Archives: Uncategorized

Mary Meeker’s New Internet Trends Report

Mary Meeker has published her newest internet trends report.  It is always a great, informative read: http://venturebeat.com/2012/12/03/mary-meeker-releases-stunning-data-on-the-state-of-the-internet/   2012 KPCB Internet Trends Year-End Update from Kleiner Perkins Caufield & Byers

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Quick Hit: $250B Lost? Brands Are Still Getting Online Ads Wrong

In his recent Forbes article “$250B Lost? Brands Are Still Getting Online Ads Wrong,” George John argues that brands lose billions of dollars every year because of the following: Online ad spend lags consumer behavior by five years. Brands act … Continue reading

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Netflix Uproar

So, as you may have heard, Netflix recently had some pricing changes that caused an uproar amongst its customers. I happen to be Netflix subscriber and I am definitely peeved by their actions. Not so much because of the price … Continue reading

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Why Card Sorting Doesn’t Work: Create and Test Taxonomies Instead

Let me start out by saying that “doesn’t work” may be too strong of a phrase here. There are valuable things that can be learned from card sorting. However, I would suggest that you will be far better off having … Continue reading

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The Myth of Limiting the Number of Clicks

Time after time, you hear clients and even designers say we need to get the user to their destination in 2 or 3 clicks. The end result of this point of view is usually a home page with so much … Continue reading

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To Pop or Not to Pop: When to Use Pop Up Windows

A question that frequently comes up during web site design and implementation projects is if and when to use pop up windows. When I refer to pop up windows, I am not referring to the light boxes or other dialogs … Continue reading

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Right Navigation vs. Left Navigation

There has been a very long-standing debate as to whether navigation is as effective on the left side of a browser pane versus the right side. There have been various studies that have found conflicting conclusions. One study that was … Continue reading

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