The Usability Review
Scott Barnard is the founder of The Usability Review and the mobile website RememberStuff.com. He has over a decade of experience in information architecture and user experience design. Get in touch with Scott if you’d like to hire him to consult on web, mobile app, or desktop application design at firstname.lastname@example.org.
Category Archives: Social Media
A couple of weeks ago, I posted about how the competition between Google and Facebook is improving the feature sets available to users: Quick Hit: Facebook Boosts Photo Resolution, Size In that case, it was that Facebook was improving it’s … Continue reading →
I just read this article on Yahoo and this is a much needed improvement to facebook:Facebook boosts photo resolution, size.
I’m curious if this is a direct result of the launch of Google plus. Google’s Picasa photo software web integration allows users on Google plus to have much better photo resolution that Facebook ever had. I wonder if their next step is to make it easier to share with certain circles of friends like Google has rather than blast everyone’s wall.
I just read this article from Forbes that had some interesting data about heavy social media users versus medium and light social media users:
In the article, the author classifies these users as breaking down like this:
- Heavy Social Media Users: people who spend an average of 26% of their online time on Social Media
- Medium Social Media Users: people who spend an average of 4.1% of their online time on Social Media
- Light Social Media Users: people who spend an average of 0.42% on Social Media users
The basic outcome of the article questions whether investing heavily in social media is really worth it considering that people who are not heavy users spend more online and spend more per online purchase:
This is a very interesting question. But I think we need a couple more data points. It would be really interesting to see this data plotted against age. My guess is that far more heavy users are age 25 or less. This group probably has far less disposable income resulting in fewer and smaller purchases. Normalizing this data along those lines might provide us with some other interesting conclusions. The other thing this data does not provide is whether any of the information compels someone to purchase offline. Some people will obviously be more comfortable talking to someone in a store, even after doing research online, especially with product with which they are somewhat inexperienced or unfamiliar.