Monthly Archives: August 2011

Quick Hit: Facebook boosts photo resolution, size

I just read this article on Yahoo and this is a much needed improvement to facebook:Facebook boosts photo resolution, size.

I’m curious if this is a direct result of the launch of Google plus. Google’s Picasa photo software web integration allows users on Google plus to have much better photo resolution that Facebook ever had. I wonder if their next step is to make it easier to share with certain circles of friends like Google has rather than blast everyone’s wall.

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Quick Hit: $250B Lost? Brands Are Still Getting Online Ads Wrong

In his recent Forbes article “$250B Lost? Brands Are Still Getting Online Ads Wrong,” George John argues that brands lose billions of dollars every year because of the following: Online ad spend lags consumer behavior by five years. Brands act … Continue reading

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Quick Hit: How Valuable Are Heavy Social Media Users, Anyway?

I just read this article from Forbes that had some interesting data about heavy social media users versus medium and light social media users:

http://news.yahoo.com/valuable-heavy-social-media-users-anyway-235927759.html

In the article, the author classifies these users as breaking down like this:

  1. Heavy Social Media Users: people who spend an average of 26% of their online time on Social Media
  2. Medium Social Media Users: people who spend an average of 4.1% of their online time on Social Media
  3. Light Social Media Users: people who spend an average of 0.42% on Social Media users

The basic outcome of the article questions whether investing heavily in social media is really worth it considering that people who are not heavy users spend more online and spend more per online purchase:

Dollars ($) spent per social media user by usage

Dollars ($) spent per social media user by usage

This is a very interesting question. But I think we need a couple more data points. It would be really interesting to see this data plotted against age. My guess is that far more heavy users are age 25 or less. This group probably has far less disposable income resulting in fewer and smaller purchases. Normalizing this data along those lines might provide us with some other interesting conclusions. The other thing this data does not provide is whether any of the information compels someone to purchase offline. Some people will obviously be more comfortable talking to someone in a store, even after doing research online, especially with product with which they are somewhat inexperienced or unfamiliar.

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